Social Media


Hotel Social Media Marketing

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Hotel social media marketing is one of the most powerful forces driving the hotel industry today, playing a key role in the consumers’ travel experience from planning their trip to posting photos, updates and reviews of their vacation. Our Independent Hotel Marketing company offers hotel social media marketing to help you increase followers, engagement and loyalty among your customers.

The hotel industry depends heavily on word-of-mouth and the spread of opinions, and social networks provide the ideal platform for this.

81% of travelers said reviews were important when choosing a hotel.
70% of consumers said travel reviews had the biggest impact on their purchasing behavior.
43% of hoteliers believe that social sharing produces some of the highest ROIs.
40% of travelers post reviews.
38% of U.S. travelers use social networks to share their experiences while traveling.

Hotel social media marketing has a major influence on travel bookings.  Of those who used social platforms
to research travel plans:

52% changed their original plans.
33% changed their hotel.
10% changed their resort.
7% changed their destination.

51% of Facebook fans are more likely to buy the brands they follow or are a fan of.
52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans.

79% of Twitter followers are more likely to recommend a brand after becoming a follower.
67% of Twitter followers are more likely to buy brands they follow or are a fan of.

81% of U.S. online consumers say they trust information and advice on Pinterest.
20% of total social referrals to commerce sites come from Pinterest.

Independent Hotel Marketing offers a comprehensive hotel social media marketing service that enhances the hotel’s website, increases community engagement and drives bookings

Hotel Social Media Marketing Management Includes:

  • Optimization of Facebook, Twitter, LinkedIn and Google+ pages.
  • Daily posts on Facebook, Twitter, LinkedIn and Google+.
  • Follower management to increase relevant followers by 100s per month.
  • Monthly social media reporting.

Independent Hotel Marketing can assist you with hotel web design, ad design, reputation management and more.

Contact our hotel social media marketing company to start your social media campaign today!