Social Media for Hotels
Social Media for hotels is one of the most powerful forces driving the hotel industry today, playing a key role in the consumers travel experience from planning their trip to posting photos, updates and reviews of their vacation. The hotel industry depends heavily on word-of-mouth and the spread of opinions, and social networks provide the ideal platform for this.
81% of travelers said reviews were important when choosing a hotel.
70% of consumers said travel reviews had the biggest impact on their purchasing behavior.
43% of hoteliers believe that social sharing produces some of the highest ROIs.
40% of travelers post reviews.
38% of U.S. travelers use social networks to share their experiences while traveling.
Social media for hotels influences travel bookings in a major way. Of those who used social platforms
to research travel plans:
52% changed their original plans.
33% changed their hotel.
10% changed their resort.
7% changed their destination.
TripAdvisor for Business
83% of respondents usually consult TripAdvisor reviews before booking a hotel.
70% of senior hospitality professionals say TripAdvisor is the #1 site that influences customers.
51% of Facebook fans are more likely to buy the brands they follow or are a fan of.
52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans.
79% of Twitter followers are more likely to recommend a brand after becoming a follower.
67% of Twitter followers are more likely to buy brands they follow or are a fan of.
81% of U.S. online consumers say they trust information and advice on Pinterest.
20% of total social referrals to commerce sites come from Pinterest.
Can you afford not to have a social media campaign for your hotel?